AthletRx™: A Name to Reflect Our Broader Mission

July 2018

When our founding team first conceived of Protect the Pug back in Summer 2017, we formed an organization to help protect boxers (aka "Pugilists", or "Pugs") from the dangers of progressive neurological damage. Since then, we have expanded to protect the interests of all contact sports athletes, with a substantial and growing board of esteemed teaching physicians, students, athletes, and medical doctors representing different disciplines of medicine. We still love our Pugs, but we knew we had to have a name that more adequately fit our broadened mission. We are excited to announce that we are officially rebranding as AthletRx™: The Contact Sports Athlete's Best Friend™. 

Our Founders

AthletRx™ and Protect The Pug™ is the brainchild of co-founder Coach Craig Smith, who has over 40 years experience as a former amateur boxer, boxing trainer, licensed boxing manager and now a current 6th year medical student with an interest in neurological disorders; and his daughter, Candice Smith, a Two-Time State Track and Field finalist, Harvard graduate, Presidential Scholar, former Teach for America educator, philanthropist and entrepreneur. 

 Coach Craig Smith (right) with Ex- Heavyweight Champ Sergei Liakhovich

Coach Craig Smith (right) with Ex- Heavyweight Champ Sergei Liakhovich

 Candice Smith (right) speaking to a panel of TFA Shark Tank judges.

Candice Smith (right) speaking to a panel of TFA Shark Tank judges.

AthletRx.org and Protect The Pug: Dedicated to making Contact Sports Safer Through Policy Change

Although the name "Protect The Pug" refers to the protection of “pugs” or pugilists (i.e. boxers, fighters) from brain injury, the reality is that head trauma and its link to the high incidence of associated progressive neurological disorders is a problematic reality for all contact sports warriors.


These diseases range from Chronic Traumatic Encephalopathy (CTE), Alzheimer's Disease, ALS, and Parkinson's Disease among others. At this time, there are no known cures to any of these progressive neurological disorders.  But what we do know is that a good blow to the head is no blow at all.  Medical science may one day find a cure, but until then, we as a community must protect our athletes NOW by proactively taking a variety of measures to reduce both the quantity and impact of blows to the head that are linked to the incidence of these horrible neurological disorders. 

“True compassion is more than flinging a coin to a beggar; it comes to see that an edifice which produces beggars needs restructuring.” - Martin Luther King Jr.

Our Mission at AthletRx.org

To both raise awareness and reduce the incidence of these horrible progressive neurological disorders associated with contact sports, requires restructuring the current flawed systems that expose our athletes to unnecessary head trauma.  To accomplish this calls for a wide spectrum organized effort to carry out a variety of initiatives that are focused on changing current flawed polices and laws as well as supporting medical research to hopefully one day find a cure. 

Please don't delay, join us AthletRx.org and support Protect The Pug today: http://athletrx.org http://protectthepug.or

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