In Pursuit of Success: Part 6

You need a mind to think of ideas, you need a heart to believe in your ideas, and you need courage to pursue your ideas.

Dorothy in the Wizard of OZ

When I was a freshman in college I had a very interesting experience. I was sitting at the college pool when his guy drove up in this beat up old Mustang convertible. He came over to me and asked me if I wanted to buy the greatest sun tan lotion in the world. He said it was the only natural tanning oil on the market. That meant absolutely nothing to me and at the time I could have cared less. To be honest I didn’t want to buy it. But the guy was so nice and enthusiastic about the product that I decided to buy a bottle. To be perfectly honest I felt sorry for him. Like I said he was driving around in this beat up old car, and he looked like he need a shower and a good night’s sleep. He also told me that the reason he was selling the stuff was so he could get enough money to go to college… O.K. I’m a wimp, so I bought the bottle.

After he sold me the lotion he started telling me a little about how he got started in the business. He said that when he was in Hawaii he noticed that the women on the beach were using natural oils to protect their skin. Since there was no tanning oil on the market that contained such oils he decided to create one. He told me that he went back home, he borrowed $500 from his father and set up a business in his garage. He then concocted a formula by mixing coconut, avocado, kuku, and other natural oils in a garbage can. He was marketing the product by driving from swimming pool to swimming pool.

When he told me that I wanted to get my money back. It reminded me of when I was a little boy selling lemonade in front of my house. The lemonade was basically ice water that I swished a lemon through. I would charge 25 cents for that stuff. I figured this guy’s suntan lotion was probably like my lemonade. It contained a lot of heart, little substance and was extremely over priced. Like I said though the guy was extremely enthusiastic, totally committed to his product and it’s sales. He also told me that he was going to be a multi-millionaire and that his suntan lotion would one day revolutionize the skin care industry. I thought to myself “Right!” And someday I’ll be a nuclear physicist.

Do you want to know something, today I still use that same sun tan lotion. You may have heard of it. Its called Hawaiian Tropic. You may have also heard of the guy who sold me my first bottle of Hawaiian Tropic, his name is Ron Rice. Today Rice is one of the richest men in the world. His Hawaiian Tropic Company grosses over $200 million a year and is the second largest sun care company in the world. Think about that for a second. Here was an inexperienced kid who had a vision, the courage to follow that vision, and the resolute to accomplish it. And what did he do? He made lemonade out of lemons. Is that amazing or what? It just shows you what you can do if you are totally committed to something. Here is something else that I have learned over the years. Never beat against anyone who is committed to excellence, because 99 percent of the time you will lose. Commitment to excellence! That is the magic elixir of every successful man’s quest. It’s not education, being born with talent, or having money. It’s commitment to excellence. You have to be devoted to a purpose in life. You have to want to accomplish that one goal more then anything else. You have to want to be the very best. As Dorothy in the Wizard of OZ said “You need a mind to think of ideas, you need a heart to believe in your ideas, and you need courage to pursue your ideas.

Yours in strength,

Dr. Judd




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